Entries in Campaign Consultants (2)

How to Win a Local Election.

knock.jpg

Running for local office is not rocket science. With a little (Ok, make that a lot of) work a candidate can go from obscurity to victory. Andrew Wetmore from Danbury, CT just proved that it is possible. Andrew, who is 19, won election to the Danbury Zoning Commission.  NewTimes.Com from Danbury, CT tells us the story.

It was back in the late 70's when I purchased my first campaign book which was advertised in Rolling Stone Magazine. The People's Guide to Campaign Politics by Gary Robert Schwedes. What I learned more than anything from that book was, "It is generally agreed that the most effective solicitation for votes takes place when a candidate grasps the voter's hand with a warm and friendly grip and says, "Please vote for me."

Andrew did just that by knocking on over 4,000 doors.

There is absolutely no better method of gaining an election victory than knocking on doors and asking for the vote. Period.

The best campaign book on the market, How to Run for Local Office, by Robert Thomas says it this way. "If there were only one thing that you could do in the election, it would be and should be walking door to door. History has proven time and again that door to door campaigning is the most effective method of campaigning, and the best news is that it is the cheapest method." 

I have advised many potential candidates over the years not to fear an incumbent. They can be defeated. But, in order to gain that victory, you need to go door to door.

Andrew just proved that point again.

Congratulations!

Knock, Knock.

Posted on Tuesday, November 20, 2007 at 09:22AM by Registered CommenterAl Arnold in , | CommentsPost a Comment

Local Political Campaign Consultants

The best book I have ever read on how to run a local political campaign was written by Robert Thomas and is simply named "How to Run for Local Office." This book was written in 1999. Light years before Howard Dean's much publicized use of the internet in his failed run for President in 2004.

The internet will certainly be a major focus in my next Mayoral campaign in  the City of Common Senseville, after reading about what happened in San Marcos, Texas, home of Texas State University.

Three young gentlemen (Sam McCabe, Jordan Anderson, Jude Prather) are being credited with the election of five of six of their clients who were running for local office. They used MySpace and Facebook along with mass text messaging to influence the students to vote for candidates who represented "values beneficial to Texas State University". (The complete story of their success can be found at the University Star. I also want to thank Mike Chapman for blogging this story to the world's attention.)

After all, the students at Common Senseville Jr. College need a swift kick in the butt themselves, to start to get involved in local politics. The internet just might be the vehicle to do that.

At least common sense tells me that if it was so successful at one University, it just might be successful here.

Unless of course, someone else has a better method to attempt to reach students?

Ideas, Comments?

Mayor Al
Posted on Thursday, January 25, 2007 at 06:28AM by Registered CommenterAl Arnold in | CommentsPost a Comment